Musk’s Political Posts
How Elon Musk's political posts amass more views than all U.S. political campaign ads on X's disclosure dataset
New research by CCDH finds that political posts on X by Elon Musk are amassing more views than all U.S. political campaign ads in X's disclosure dataset.
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Elon Musk’s political posts have amassed 17.1 billion views since he endorsed Donald Trump in July – over 2 times as many views as all the US “political campaigning ads” that X has recorded in its political ads disclosure dataset in the same period. The Center for Countering Digital Hate studied Musk’s posts and compared them to ads released as part of X’s US political campaigning ads disclosure dataset. The Center estimates it would cost a political campaign $24 million to run ads reaching as many views as Musk’s posts did.
At least 87 of Musk’s posts this year have promoted claims about the US elections that fact-checkers have rated as false or misleading, amassing 2 billion views. None of these posts featured a Community Note, X’s name for user-generated fact-checks.
Check out our findings.