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Climate change misinformation

aerial cityscape with clouds of pollution coming out of smokestakes

Climate change misinformation sows skepticism creating the sense that there is a more extensive debate than there really is. Climate deniers spread baseless, unscientific climate denial harnessing the power of social media platforms.

Research

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Greenwashing on Google

How Google Profits By Cleaning Big Oil’s Reputation

For the first time, the Center for Countering Digital Hate comprehensively details how Google enables Big Oil’s greenwashing. We reveal that nearly half of the $23.7 million spent on Google search ads by oil and gas companies in the last two years have targeted search terms on environmental sustainability. The five companies studied in this report, ExxonMobil, British Petroleum (BP), Chevron, Shell, and Aramco, have polluted our search results while Google raked in their dirty money.

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The Toxic Ten

The Toxic Ten How 10 fringe publishers fuel 69% of digital climate change denial

The science is undeniable - human activity is warming our planet at an ever-accelerating rate and leading to catastrophic climate change. Yet, ten publishers - The Toxic Ten - are spreading baseless, unscientific climate denial on their own websites and across social media. They are responsible for 69% of all interactions with climate denial content on Facebook. It's a climate denial propaganda machine funded in part by Google via ad revenue, and spread across the world via social media, in particular Facebook, who allow them to pay to promote their denial. We are calling on Facebook and Google to stop promoting and funding climate denial, start labelling it as misinformation, and stop giving the advantages of their enormous platforms to lies and misinformation.

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News

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Montage of a hand holding a leaf over a picture of a power plant representing big oil's greenwashing

Climate Change Disinformation vs Greenwashing: Understanding the Difference on Social Media

Climate change is one of the most pressing issues facing the world today. However, the spread of disinformation and deceptive marketing tactics can hinder efforts to mitigate the effects of the climate crisis. Climate change […]

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A globe with a sad face representing climate change denialism, with Google search bars representing the internet.

Climate change is real. But why do some say it’s a hoax?

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Greenwashing on Google Report cover. "Greenwashing on Google: How Google Profits by Cleaning Big Oil's Reputation"

New research shows Google makes millions by greenwashing Big Oil ahead of COP 27

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Take action

Stop cashing in on The Toxic Ten.

We are calling on Facebook and Google to stop promoting and funding climate denial, start labelling it as misinformation, and stop giving the advantages of their enormous platforms to lies and misinformation.

Take action now

Demand action from Facebook now!

Facebook is failing to label half of the content from leading climate deniers as misinformation. This includes posts that call climate change a “hoax” and call it “alarmist climate propaganda”. Facebook promised to tackle climate misinformation and is failing to keep that promise.

Take action now

Take action: Tell Google to stop profiting from Big Oil's greenwashing ads and #BreakUpWithBigOil

Google must #BreakUpWithBigOil

Nearly half of the $23.7 million spent on Google search ads by oil and gas companies in the last two years have targeted search terms on environmental sustainability like -  “How to reduce greenhouse gas emissions?”, “eco-friendly companies”, and “net zero”.

Google must stop helping Big Oil greenwash their role in the climate crisis, and #BreakUpWithBigOil now.

Add your name now

Videos

​Facebook is failing to label half of the content from leading climate deniers as misinformation. This includes posts that call climate change a “hoax” and call it “alarmist climate propaganda”. Facebook promised to tackle climate misinformation and is failing to keep that promise. We analyzed recent posts from the Toxic Ten - a list of ten publishers that account for up to 69% of Facebook user interactions with climate denial articles. ​Articles in the sample had received over 1 million likes, comments and shares on Facebook. Our researchers showed that Facebook failed to label articles which included: a Breitbart article claiming Global Warming is not real and a “hoax” A Washington Times article claiming that “COVID-19 and climate change are being used to steal our liberties” ​The threat that the climate crisis poses is real, deadly, and happening right now. But climate denial propaganda and disinformation is undermining the global effort to deal with climate change. We’re calling on Facebook to keep its promise and properly label climate misinformation. https://counterhate.com/facebook-climate-denial

​Facebook is failing to label half of the content from leading climate deniers as misinformation. This includes posts that call climate change a “hoax” and call it “alarmist climate propaganda”. Facebook promised to tackle climate misinformation and is failing to keep that promise.

We analyzed recent posts from the Toxic Ten - a list of ten publishers that account for up to 69% of Facebook user interactions with climate denial articles.

​Articles in the sample had received over 1 million likes, comments and shares on Facebook.

Our researchers showed that Facebook failed to label articles which included:

a Breitbart article claiming Global Warming is not real and a “hoax”

A Washington Times article claiming that “COVID-19 and climate change are being used to steal our liberties”

​The threat that the climate crisis poses is real, deadly, and happening right now.

But climate denial propaganda and disinformation is undermining the global effort to deal with climate change. We’re calling on Facebook to keep its promise and properly label climate misinformation.
https://counterhate.com/facebook-climate-denial

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YouTube Video UExFY2I4cFJXZnN4VnJ3MnZmYlRYdkNKYVpsaXZBbU1kMy41NkI0NEY2RDEwNTU3Q0M2

Facebook doesn't take climate change seriously

How 10 fringe publishers fuel 69% of digital climate change denial. --------------------- The science is undeniable - human activity is warming our planet at an ever-accelerating rate and leading to catastrophic climate change. Yet, ten publishers - The Toxic Ten - are spreading baseless, unscientific climate denial on their own websites and across social media. They are responsible for 69% of all interactions with climate denial content on Facebook. It's a climate denial propaganda machine funded in part by Google via ad revenue, and spread across the world via social media, in particular Facebook, who allow them to pay to promote their denial. We are calling on Facebook and Google to stop promoting and funding climate denial, start labelling it as misinformation, and stop giving the advantages of their enormous platforms to lies and misinformation.

How 10 fringe publishers fuel 69% of digital climate change denial.

---------------------

The science is undeniable - human activity is warming our planet at an ever-accelerating rate and leading to catastrophic climate change.

Yet, ten publishers - The Toxic Ten - are spreading baseless, unscientific climate denial on their own websites and across social media. They are responsible for 69% of all interactions with climate denial content on Facebook.

It's a climate denial propaganda machine funded in part by Google via ad revenue, and spread across the world via social media, in particular Facebook, who allow them to pay to promote their denial.

We are calling on Facebook and Google to stop promoting and funding climate denial, start labelling it as misinformation, and stop giving the advantages of their enormous platforms to lies and misinformation.

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YouTube Video UExFY2I4cFJXZnN4VnJ3MnZmYlRYdkNKYVpsaXZBbU1kMy4yODlGNEE0NkRGMEEzMEQy

The Toxic Ten

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