Climate change misinformation

Climate change misinformation sows skepticism creating the sense that there is a more extensive debate than there really is. Climate deniers spread baseless, unscientific climate denial harnessing the power of social media platforms.


Our research for this topic covers various issues.

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New Climate Denial Cover with title and subtitle. The cover shows a factory representing traditional climate denial, and wind turbines representing new climate denial

The New Climate Denial

How social media platforms and content producers profit by spreading new forms of climate denial

2023 was the hottest year on record, ever. Billions of people across the world experienced extreme heat, droughts, wildfires and major floods. Climate deniers can no longer pretend climate change isn’t happening - so they’ve changed their strategy. CCDH’s groundbreaking AI-powered research shows that New Climate Denial narratives that aim to undermine the climate movement, science and solutions, now constitute 70% of climate denial content on YouTube in 2023.

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Greenwashing on Google

How Google Profits By Cleaning Big Oil’s Reputation

For the first time, the Center for Countering Digital Hate comprehensively details how Google enables Big Oil’s greenwashing. We reveal that nearly half of the $23.7 million spent on Google search ads by oil and gas companies in the last two years have targeted search terms on environmental sustainability. The five companies studied in this report, ExxonMobil, British Petroleum (BP), Chevron, Shell, and Aramco, have polluted our search results while Google raked in their dirty money.

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