Musk’s Meltdown Timeline: CCDH against Elon Musk’s attacks on independent research

In the 10 months since Elon Musk took over Twitter, the platform has become synonymous with chaos, erratic management, and free space for the proliferation of online hate and disinformation. Hate and misinformation spreaders, including previously banned accounts, have been emboldened by this lack of impunity and are now filling their pockets with revenue-sharing payments from major brands.

On October 27, Elon Musk became Twitter’s owner and promised advertisers that he would turn the platform into a digital town square where “a range of beliefs can be debated in a healthy manner, without resorting to violence.” In the months following his takeover, CCDH’s research, along with research from a range of other organizations and academics, showed that Musk was failing to stop the spread of hate and misinformation on Twitter. Advertisers left in their droves and paused their ad dollar spend on the platform. Instead of dealing with these problems, Musk has decided to take legal action against CCDH. In effect – shooting the messenger, rather than fixing the message.

Here’s a timeline of Musk’s Meltdown:

• October 27, 2022: Elon Musk takes over Twitter. In a letter to advertisers, he says Twitter aspires to become the “most respected advertising platform in the world.”
• October 28, 2022: CCDH joins other leading organizations in warning that Musk’s plans for Twitter could cause a surge in hate on the platform.
• November 4, 2022: Elon Musk claims that hate speech is declining on Twitter.
• November 10, 2022: CCDH demonstrates that the volume of hate speech on Twitter had actually increased significantly.
• December 2, 2022: CCDH analysis shows “climate scam” tweets surged under Musk.
• December 23, 2022: CCDH analyzes popular tweets from Twitter Blue subscribers about Ukraine, climate, and vaccines, showing 27% promote misinformation.

• February 9, 2023: CCDH’s research reveals that Elon Musk’s decision to reinstate just ten accounts banned for hate and misinformation could make Twitter $19 million a year.
• April 17, 2023: CCDH analysis shows that climate deniers’ accounts were growing rapidly under Musk.
• March 28, 2023: CCDH demonstrates that tweets mentioning the anti-LGBTQ+ community alongside “grooming” slurs jumped 119% under Musk.

• May 31, 2023: CCDH shows Twitter failed to act on 99% of the hateful tweets from Twitter Blue subscribers reported by us. These included tweets containing neo-Nazi, antisemitic, racist, and anti-LGBTQ+ hate. 
• June 22, 2023: Australia’s eSafety Commissioner urges Twitter to act on rising hate speech, citing a surge in complaints and CCDH’s research.

• July 18, 2023: On Twitter, Elon Musk describes CCDH as “truly evil” and calls our CEO a “rat”. Imran Ahmed retweets Musk’s attacks and says his petulance is due to the fact CCDH holds him accountable. 
• July 19, 2023: Actor Mark Ruffalo criticizes Musk’s attacks on CCDH, defending our work. He asks people to donate to us to “combat real evil & real rats.”

• July 20, 2023: Elon Musk’s X. Corp sends us a letter threatening legal action against CCDH. The threat is based on a baseless legal theory, and it’s a clear attempt to silence our efforts to expose his failures in stopping the spread of hate and lies on Twitter. Musk also instructs his staff to demand a meeting with the chair of CCDH’s board.

• July 31, 2023: CCDH, represented by Kaplan Hecker & Fink LLP, sends our response to Musk’s brazen attempt to silence honest criticism and independent research. CCDH’s representation calls the threats “ridiculous” and a “disturbing effort to intimidate those who have the courage to advocate against incitement, hate speech and harmful content online.”

• August 1, 2023: Elon Musk’s X Corp files a lawsuit against CCDH. Our CEO Imran Ahmed replies that CCDH won’t be silenced and won’t stop doing its independent research. We start our legal battle against the richest man in the world. The following week, we receive a wave of support from organizations and individuals, including donations from supporters.
• August 9, 2023: Over 60 leading civil society organizations and experts sign an open letter to stand against Elon Musk’s efforts to silence independent researchers. You can also add your name to stand against Musk’s attacks on independent criticism.
• September 13, 2023: CCDH shows that 86% of 300 posts containing racism, antisemitism, and neo-Nazism were still live a week after our researchers reported them to Twitter/X. All these posts were in clear violation of the company’s policies against hateful conduct.

Our legal battle against Elon Musk will take a long time, and will cost tens of thousands of dollars and probably hundreds of thousands of dollars to defend – but we won’t back down. It’s vital we do not send a signal to billionaires and huge corporations that they can use strategic litigation to silence independent researchers who seek to protect the public.

We stand by our research and will work with our lawyers to defeat each and every bogus claim raised by Elon Musk, an entitled billionaire who thinks he can bully his critics into silence. Independent research is more necessary than ever to hold social companies accountable. 

You can join our fight against Elon Musk’s attacks on independent researchers by donating to help us kickstart our legal defence and continue our crucial work.